This course will provide students with the fundamental concepts of marketing and business through the sports industry. The Sports Management program will prepare individuals to perform basic marketing functions common to a variety of enterprises, such as sporting events, amusement parks, athletic clothing, and sports management. This course provides foundational knowledge, skills, and attitudes for advanced or specialized study in marketing. Students study marketing foundations and principles, including product, pricing, promotion, finance, selling, risk management, customer service marketing information management and product/service planning.
- CTE Sector: Hospitality, Tourism, and Recreation
- CTE Pathway: Hospitality, Tourism, and Recreation
- Time of Class: Day Time
- Located at: La Serna